Focus Groups

What is a focus group?

In a focus group, a group of people discuss a product, packaging, idea or advertisement that has just been presented to them. Questions may be asked by a researcher to further understand people’s motivations and opinions. Companies generally want to get feedback on their new products and advertising from potential customers before introducing to the market.

Can I join a paid focus group? operates solely online, so strictly speaking we can’t offer you a spot in a focus group. You can still give companies honest feedback on their new products and advertising, long before anyone else has seen it. Sometimes we’ll ask you for your opinion on a new television advertisement, your opinion on package designs or travel destinations. And of course we’ll pay you for your time.